Everton fans' group The Blue Union is to hold what it calls a "peaceful protest march" against the direction of the club at Goodison Park on Saturday.
The Blue Union, who feel Everton are stagnating under chairman Bill Kenwright, hope hundreds of fans will take part before the game with Aston Villa.
"This is not a personal attack on Kenwright as our detractors claim," spokesman Joe Jennings told BBC Sport.
"We are protesting about the reasons we are unable to invest in the team."
Merseyside Police have granted permission for the march, which will start near the ground at 1400 BST and finish at the directors'
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